“Happiness can be found in the smallest of things. We are passionate about transforming daily routines into meaningful moments. Our products are based on century-old, oriental domestic and beauty ceremonies with fragrances which are created by the world’s best perfumers.”

Here is the RITUALS’ philosophy upon which all product ideas are based: treat yourself to some time-out from your hectic everyday life and enjoy a hot bath with candles and oil, a relaxing cup of tea or spa treatment from the comfort of your own home – luxurious, unforgettable treatments with RITUALS products allow you to take precious time for yourself. The concept of “slow shopping” encourages customers to relax, enjoy their shopping experience and be pampered – products can be tested in the stores over a cup of herbal tea or a hand massage. RITUALS helps its customers rediscover the magic of each new day.